1 rich Libsyn https://www.libsyn.com 90 600 Stop turning your lifters into data-obsessed overthinkers who melt down the second a $10 velocity app tells them the bar moved 0.02 meters per second too slow. Most modern powerlifting coaches aren’t actually building athletes; they are running a digital marketing business wearing a singlet, chasing short-form algorithm clout while hiding behind RPE charts and endless combo rack squatting. World-champion coach Steve DeNovi spent fifteen years getting hurt, building an elite roster, and learning why the current online coaching ecosystem is quietly killing real strength progress. The fix for a collapsing squat or a plateaued bench isn’t another high-tech fatigue metric or a louder verbal cue—it’s stripping away the digital noise, fixing the physical center of mass, and returning to the hard-earned principles that actually keep lifters on the platform. INSIDE THIS CONVERSATION Velocity Apps vs. Real Intent: Why objective data-tracking devices make most athletes overthink, sandbag their sets, and trade actual training intensity for a screen. The Online Coaching Delusion: How isolating lifters into individual combo racks and virtual spaces created a fragile, hyper-neurotic community that lacks real gym culture. Center of Mass Mechanics: The simple physics framework Steve uses to evaluate raw technique, identify force leakage, and fix bad movement patterns without destroying a lifter’s confidence. The Tested Sport Turnover: Why most modern lifters drop out after three to five years, and how coaches must shift their soft skills to build long-term platform survival. The Business of Powerlifting: The brutal marketing truth about client retention, why short-form content breeds zero loyalty, and how Steve built a sustainable coaching brand without selling out. MEET THE GUEST Steve DeNovi is a powerlifting coach, owner of Progressive Resistance Systems, and co-founder of the Powerlifting Now education platform. After early career-ending injuries forced him to master the mechanics of getting beat-up lifters back onto the platform, he built a fifteen-year coaching track record that includes four IPF World Titles, an IPF World Champion of Champions title, twelve national championships, and coaching the top drug-tested female powerlifter in the world. Holding an MBA in marketing, Steve combines hard-nosed platform experience with high-level business strategy to educate the next generation of strength coaches. FOLLOW STEVE Website https://prsontheplatform.com Powerlifting Now https://powerlifting-now.com Strength Now https://strength-now.com Instagram https://www.instagram.com/prs_performance YouTube https://www.youtube.com/@PRsPerformance 2 White Lights https://www.2whitelights.com Become an elitefts Channel Member Get early access to Dave Tate's Table Talk, exclusive content, and member-only perks. ➡️ @eliteftsofficial Support Dave Tate's Table Talk Full Crew Access https://elitefts.com/pages/join-the-crew Limited Edition Apparel https://www.elitefts.com/shop/apparel/limited-edition.html Programs &amp;amp; Exclusive Content https://www.elitefts.com/shop/dave-tate-s-table-talk-crew.html TYAO Coaching Application https://www.elitefts.com/dave-tate-s-tyao-application Best-Selling elitefts Products Pro Resistance Training Bands https://www.elitefts.com/shop/bands.html Specialty Barbells https://www.elitefts.com/shop/bars-weights/specialty-bars.html Wraps, Straps &amp;amp; Sleeves https://www.elitefts.com/shop/power-gear.html Official Sponsors &amp;amp; Discounts elitefts — Save an extra 10% OFF straps, wraps, belts, bands, bars, equipment, apparel, and more with code TABLE TALK https://www.elitefts.com/ Marek Health — Save 10% OFF Labs with code TABLETALK https://marekhealth.com/tabletalk LMNT — Get a FREE 8-Count Sample Pack http://www.drinklmnt.com/tabletalk ChiliPad 2.0 — Save Up to $255 with code TABLETALK https://sleep.me/tabletalk Visionary Meals (Official Meal Prep Partner) — Save 10% OFF with code TABLETALK10 https://visionarymeals.com MASS Research Review — Save 20% OFF wit Dave Tate's Table Talk https://www.elitefts.com/education/podcasts/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42928487/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/42928487