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How to scale a tech business into new markets
Scaling your business is one thing. But expanding it internationally brings a whole other set of challenges.  This episode features a guest who shares his experience and the realities of scaling a technology business across Australia, New Zealand and Asia.  You’ll gain expert insights on:  Why trust is key when expanding internationally  Why technology can make both good decisions and bad assumptions scale faster  How leadership mindset needs to adapt when entering a new market  Why distributed teams need a shared “one team” approach while adapting locally  How governance and guardrails can speed up AI experimentation  Why treating Asia as a collection of distinct markets matters  What “right to win” means when entering a new market  How presence and engagement can build market relevance  Why trust, respect and longevity are particularly important in Asian markets  Why businesses should learn before making major commitments  How personal and business networks contribute to international growth  Listen now.   Host: Elinor Kasapidis, Chief of Policy, Standards and External Affairs, CPA Australia  Guest: Mitchell Pham, a technology entrepreneur, business leader and advocate for international collaboration between Asia and the West. He is the co‑founder and director of Augen Software Group (now CodeHQ), a technology company operating across New Zealand and Vietnam, and is an Officer of the New Zealand Order of Merit (ONZM), recognised for his contribution to technology, business and international relationships.  You can learn more about CodeHQ on LinkedIn.  Loving this episode?  Listen to more With Interest episodes and other CPA Australia podcasts on YouTube. https://www.youtube.com/@CPAaustralia/podcasts  And don’t forget to click subscribe to the channel for a wide range of content that will help your career.  CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance and accounting:  With Interest https://www.cpaaustralia.com.au/tools-and-resources/podcasts/with-interest  INTHEBLACK https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack  INTHEBLACK Out Loud https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack-outloud  Excel Tips https://www.cpaaustralia.com.au/tools-and-resources/podcasts/excel-tips  Search for them in your podcast platform. Email the podcast team at podcasts@cpaaustralia.com.au 
With Interest
https://www.cpaaustralia.com.au/tools-and-resources/podcasts
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