1 rich Libsyn https://www.libsyn.com 300 600 If no one’s booking at your current prices, raising them probably sounds completely backwards. But what if your prices aren’t actually the problem? This week on the Joycast, Sarah Petty breaks down why underpricing can keep photographers stuck, attract the wrong clients, and quietly chip away at your confidence. You’ll discover why creating more value, not charging less, is the key to building a profitable photography business. Here’s a sneak peek: ● Why lowering your prices won’t fix a booking problem ● How higher prices can actually increase trust and attract better-fit clients ● Why sales skills and the client experience matter more than being “affordable” If you’ve been wondering, “Who am I to charge more?” this episode is the reminder you need. Your time is too valuable to build a business around being the cheapest option. Press play and start seeing your pricing, and your value, differently. RESOURCES: &amp;nbsp;Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin &amp;nbsp; INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty &amp;nbsp; FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook&amp;nbsp; &amp;nbsp; BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough &amp;nbsp; FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals&amp;nbsp; &amp;nbsp; YOUTUBE: Check out my latest how to videos:&amp;nbsp; https://www.youtube.com/photographybusinessinstitute &amp;nbsp; LOVE THE SHOW? Subscribe &amp;amp; Review on Apple Podcasts Worth Every Penny Joycast https://photographybusinessinstitute.com/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42824650/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/42824650