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  <title>How to Find the First Conversion Leak in Your Ecommerce Business</title>
  <description>Day 5 of 30 Days to More Sales. More traffic cannot repair a buying path that is quietly losing the customers already in it. In Episode 5 of Product Biz Made Easy, Becky J. Anderson shares a protected client story about a business owner who was ready to find more visitors before checking where the current sale stopped moving. Becky teaches four conversion checkpoints - seen, understood, trusted, and bought - and explains why the first no matters more than a giant website audit. Listeners leave with one practical move: walk one live product path on a phone, mark each checkpoint pass or fail with evidence, and fix or investigate the first failure before spending more on traffic. Learn more at beckyjanderson.com &amp;amp;nbsp; </description>
  <author_name>Product Biz Made Easy</author_name>
  <author_url>http://beckyjanderson.com</author_url>
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