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  <title>How to Create a Monthly Product Promotion Plan That Drives Sales</title>
  <description>Day 4 of 30 Days to More Sales. Waiting until sales slow down to decide what to promote turns every quiet week into a Friday-afternoon emergency. In Episode 4 of Product Biz Made Easy, Becky J. Anderson shares the client pattern she calls aggressive concern: a rushed email, extra posts, a discount code, and temporary relief - followed by another quiet week. Becky shows product-business owners how to replace the fire alarm with a simple four-week promotion rhythm and a one-page plan built around one hero product, one measurable sales goal, one offer, three message angles, and planned follow-up. Learn more at beckyjanderson.com </description>
  <author_name>Product Biz Made Easy</author_name>
  <author_url>http://beckyjanderson.com</author_url>
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