1 rich Libsyn https://www.libsyn.com 90 600 Stop competing on price and start unlocking the subconscious psychology behind why clients choose your accounting firm. &amp;nbsp; In this episode of Amplify, host John Tyreman sits down with Melina Palmer, CEO of The Brainy Business and behavioral economics expert. Together, they explore how applying psychological principles and behavioral economics can transform marketing and pricing strategies for accounting firms. From reframing service value and storytelling to building authentic trust, Melina shares actionable insights to turn clients into loyal partners. In this episode, you'll learn: How framing opportunity costs shifts client focus away from service pricing Why positioning the client as the hero turns your firm into a trusted guide How choosing between a quality or value positioning impacts pricing strategy Why leveraging social proof and shared unity strengthens client trust and rapport How genuine empathy and active listening foster long-term client retention Host: &amp;nbsp;John Tyreman, Founder, Red Cedar Marketing Guest: &amp;nbsp;Melina Palmer, Founder and CEO of The Brainy Business Amplify https://accountingmarketing.org/category/aamplify/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42621595/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/205618935