1
rich
Libsyn
https://www.libsyn.com
90
600
347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield
Lindsey Busfield’s resume doesn’t look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she’s the vice president of one of the country’s top legal marketing firms. None of it was the plan. For years, Lindsey figured she’d eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn’t built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team’s schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search.     WHAT YOU’LL LEARN Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job What a two-day aptitude test at Johnson O’Connor revealed about the gap between the entrepreneur Lindsey assumed she’d become and who she actually is The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found Why Lindsey designed her agency’s culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone     RESOURCES MENTIONED Johnson O’Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career Lindsey’s book, How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why — https://www.amazon.com/dp/B0H1NB4ZDK Optimize My Firm — https://optimizemyfirm.com/ Personal Injury Marketing Minute podcast, hosted by Lindsey     CONNECT WITH LINDSEY BUSFIELD Website: Optimize My Firm — https://optimizemyfirm.com/ LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ Optimize My Firm on LinkedIn: https://www.linkedin.com/company/optimizemyfirm/ Her book: https://www.amazon.com/dp/B0H1NB4ZDK     ABOUT LINDSEY BUSFIELD Lindsey Busfield is the vice president of Optimize My Firm, one of the nation’s leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She’s also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player.       READY TO BUILD YOUR CONFIDENCE? This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you’ve been trying to be someone you’re not in your business. If so, let’s talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We’ll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195   FREE GIFT FROM SARAH Get Sarah’s Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 299: From Corporate Layoffs to Creative Freedom — How Trinette Faint Built Her Multi-Hyphenate Career — https://sarahwalton.com/career-reinvention-after-job-loss/ Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore — https://sarahwalton.com/stop-being-invisible-online-carrolee-moore Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)  
The Game On Girlfriend Podcast
http://www.sarahwalton.com/gameongirlfriend
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42540460/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/000000/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/42540460