1 rich Libsyn https://www.libsyn.com 90 600 Do you know the real, psychological reasons why your clients choose to do business with you? In this episode of Amplify, John Tyreman sits down with buyer psychology expert Katelyn Bourgoin, founder of Unignorable and the Why We Buy newsletter. Together, they explore how to leverage cognitive biases to help your firm get known, liked, and trusted. In this episode, you'll learn: To apply the Jobs to Be Done framework to understand your buyers How the Von Restorff effect can help your firm stand out Why the Pratfall effect and human flaws make you more likable To leverage storytelling and the bandwagon effect to build trust How to find your ownable idea and become an unignorable brand Amplify https://accountingmarketing.org/category/aamplify/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42488820/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/205242585