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  <title>Unique Selling Position - pt.2</title>
  <description>Mike leads a discussion on unique selling positions (USP) for businesses. Participants are asked to identify USPs in various industries such as hotels, cars, and restaurants. Mike uses examples to illustrate how businesses position themselves in the market, such as luxury hotels like Four Seasons or Ritz Carlton, trendy hotels like Hotel Indigo, economy hotels like Holiday Inn, luxury cars like Mercedes, sports cars like Porsche, and reliable cars like Volvo. They emphasize the importance of having a clear USP for businesses to effectively market themselves and engage with customers. </description>
  <author_name>The Blueprint with Mike Prewett</author_name>
  <author_url>https://pathto20million.com</author_url>
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