1 rich Libsyn https://www.libsyn.com 90 600 In my previous article,&amp;nbsp;Cold Calling in the Age of AI and Multichannel Selling, I defined cold calling as approaching a potential customer with whom the salesperson has had no previous contact. I also argued that calling potential customers on the phone can still be an efficient part of the revenue-generation process. However, whether it works depends on the target audience, the value proposition, preparation, support for salespeople, the design of the sales process, and how the activity is managed. This article examines a company that put those principles into practice. The channel to global market leadership http://tbkconsult.com/blog/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42473030/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/42473030