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[Top Author Series] The Science of Belief and Lasting Behavior Change With Nir Eyal
Nir Eyal is a bestselling author, behavioral science expert, and keynote speaker who helps individuals and organizations understand how psychology and technology shape human behavior. He is the author of the bestselling books Hooked, Indistractable, and Beyond Belief, which have sold over one million copies, been translated into over 30 languages, and earned recognition from The New York Times, Amazon, Audible, and The Globe and Mail. A former Stanford Graduate School of Business lecturer, Nir has worked with organizations, including JPMorgan Chase and the US Air Force and invested in companies including Canva and Kahoot. He helps people build better habits, improve focus, and reach their full potential. In this episode… Why do some people turn knowledge into lasting change while others remain stuck in the same patterns? We have access to more books, podcasts, and expert advice than ever before, yet lasting transformation often feels out of reach. If information isn't the problem, what is the missing piece that drives real change? Nir Eyal, bestselling author and behavioral science expert, says lasting change begins by examining the beliefs behind our actions. He explains that sustained motivation depends not only on knowing what to do and understanding the benefits, but also on having beliefs that support persistence. Rather than treating beliefs as fixed truths, Nir encourages viewing them as tools that can be tested and reshaped. He illustrates this through examples ranging from Serena Williams’ coach using “belief hacking” to build confidence to Amazon’s “Day One” philosophy of continual innovation. He also shares practical methods, including inquiry-based stress reduction, to help people challenge limiting beliefs, improve relationships, and unlock greater personal and professional potential. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Nir Eyal to discuss how beliefs shape performance, leadership, and personal growth. They explore why persistence matters more than talent, how leaders cultivate empowering beliefs, and practical ways to reframe limiting mindsets. Nir also shares why questioning common psychological assumptions can lead to better decisions and lasting change.
INspired INsider Podcast
http://inspiredinsider.com
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