1 rich Libsyn https://www.libsyn.com 90 600 The &amp;ldquo;M&amp;rdquo; word&amp;mdash;there are roughly 86 million of them in the US with an estimated $200 billion in annual buying power. It&amp;rsquo;s no wonder that marketers are consistently trying to understand them. In this episode of THE POINT OF ATTACHMENT, we explore the brand loyalty of Millennials by visiting a fun pocket of the branding universe: the world of whiskey. The Point of Attachment http://pointofattachment.libsyn.com/webpage <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/4244412/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/11306734