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  <title>The Future of Customer Success and Turnkey AI Agents for SMBs - Matt Kravitz of Salesforce</title>
  <description>Service leaders are increasingly asked to deploy AI agents without a clear sense of what these systems can safely handle today, or where to start. In this episode, Matt Kravitz, Head of Customer Transformation for Service Cloud at Salesforce, breaks down a three-level maturity model for AI service agents — answering questions, accessing account data, and taking action — and how to sequence adoption. The conversation also covers a channel-strategy framework for deciding which support requests to deflect, route to digital-assisted support, or escalate to a live conversation, and how a business's overall service model should guide which use case to prioritize first. &amp;amp;nbsp; This episode is sponsored by Salesforce. &amp;amp;nbsp; In this episode, we cover how enterprise service leaders can sequence AI agent adoption — starting with agents that answer common questions, then adding account-data access, and finally the ability to take action on a customer's behalf. To go deeper on this topic, download our free PDF report, 'Beginning with AI,' at emerj.com/aik1 </description>
  <author_name>The AI in Business Podcast</author_name>
  <author_url>http://emerj.com</author_url>
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