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  <title>The £9,999 Screwdriver: Why Dealers Keep Underselling Their Own Technicians</title>
  <description>Simon Bowkett is joined by Colin McAllister of John Clark Motor Group and Darren Bedford of Symco Training for a proper after sales conversation. They get into service plans and retention, the golden hour, how quickly a VHC video needs to reach the customer, and what happens to the job when authorisation lands three hours too late. Colin shares the real auto authorisation figures across the group, and there are two cracking stories in here about the value of a good technician, one involving a coffee machine and one involving a screwdriver and a very large invoice. &amp;amp;nbsp; • Service plans, price protection and why they hold retention together when money is tight • The golden hour, and the 15 minute standard through technician, parts and front desk • Real auto authorisation rates across John Clark, plus how fast customers respond to the video • Why long lead times push away the service customers you actually want • Getting credit for diagnostic work instead of handing over a no fault found • The coffee machine story and the FedEx invoice, and what they say about your labour rate • Where technicians are coming from now, apprenticeships, ex forces recruits and fast track Level 3 • Simple contact habits at drop off that get you an answer while the car is still up in the air &amp;amp;nbsp; Colin McAllister is group training and development manager at John Clark Motor Group and looks after training across the group's dealerships, including its apprentice programmes. Darren Bedford is sales director at Symco Training and works with service departments across the country on process and workshop planning. Both have been on the show before and both know the trade from the inside. &amp;amp;nbsp; Send this to your service advisors and your service manager, then look out for part two next week where the guys cover how to put it into practice in your own dealership. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk </description>
  <author_name>Selling In The Motor Trade</author_name>
  <author_url>https://symcotraining.co.uk/podcast/</author_url>
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