1 rich Libsyn https://www.libsyn.com 90 600 In this episode of the Why I Social podcast, host Chris Barrows sits down with Blake Mischley (co-founder of Meet Your Class) to break down the creation of Meet Your Class to serve the Higher Education industry, including the launch of a new social media platform, Reach - designed with the unique aspects of the industry in mind.&amp;nbsp; Blake breaks down his transition from student community manager to education tech founder, revealing how the landscape of university recruitment has undergone a fundamental shift. Today's incoming students research institutions through social media with the same weight they give institutional websites, especially first-generation students.&amp;nbsp; In addition, the episode also covers the practical challenges campus social teams face daily and introduces Reach, a brand-new ecosystem purpose-built to solve them.&amp;nbsp; What You'll Learn:&amp;nbsp;&amp;nbsp; The impact of social media in the era of AI search engines How incoming students are researching Higher Education institutions&amp;nbsp; Why social media is important for first-generation students The story behind the building of Reach Hot Topic for This Week's Episode: Building Social Media Tools (Reach) for Higher Education &amp;nbsp;And as always, discover why Blake socials! LinkedIn Meet Your Class Reach Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.&amp;nbsp; Learn more about how you can advance your career at&amp;nbsp;https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;nbsp; &amp;nbsp; Why I Social http://whyisocial.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42382470/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2031c2/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204965670