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  <title>The Long Game Wins: Business Lessons from a Soft Serve Stand with Gemma Geldmacher</title>
  <description>  Playing the Long Game: Lessons from a HUD Specialist and a Soft Serve Stand I sat down with Gemma Geldmacher, Managing Director of Mortgage Banking at Berkadia, to talk about her successful career and her blog — Playing the Long Game: Hard Lessons Through Soft Serve. It's the story of watching her parents immigrate from Australia in 1984 with three kids, buy a local community ice cream shop, and the lessons that came with it. The business lessons inside that shop can help all of us in business and life. Here are a handful of the lessons Gemma and I talked about: * Efficiency is an act of love. * The universe may have plans you didn't expect. * Consistency isn't a tactic. It's a legacy. * The partner you choose changes everything. * Showing up isn't optional. * The rigid path is a trap. * Someone saw it before you did. * Legacy is built in the ordinary moments. * Reflection is a competitive advantage. * AI won't replace you. Accepting the output will. --- Gemma is a managing director at Berkadia where she has been a loan originator for 10 years. Prior to that she had over eight years experience underwriting and screening commercial real estate loans.      Connect with Jon Dwoskin: Twitter:&amp;amp;nbsp;@jdwoskin Facebook:&amp;amp;nbsp;https://www.facebook.com/jonathan.dwoskin  Instagram:&amp;amp;nbsp;https://www.instagram.com/thejondwoskinexperience/  Website:&amp;amp;nbsp;https://jondwoskin.com/LinkedIn:&amp;amp;nbsp;https://www.linkedin.com/in/jondwoskin/  Email:&amp;amp;nbsp;jon@jondwoskin.com Get Jon's Book:&amp;amp;nbsp;The Think Big Movement: Grow your business big. Very Big! Connect with Gemma Geldmacher: Website:&amp;amp;nbsp;www.berkadia.com LinkedIn:&amp;amp;nbsp;https://www.linkedin.com/in/gemmageldmacher  Article:&amp;amp;nbsp;https://www.linkedin.com/pulse/playing-long-game-hard-lessons-through-soft-serve-gemma-geldmacher-q05he/?&amp;amp;nbsp;  Bio:&amp;amp;nbsp;https://www.berkadia.com/people-and-locations/people/gemma-geldmacher&amp;amp;nbsp;     *E - explicit language may be used in this podcast.   </description>
  <author_name>Coffee with Jon - Think Big. Get Unstuck. Grow Your Business</author_name>
  <author_url>https://jondwoskin.com/jons-think-business-podcast/</author_url>
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