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Buying and Selling Businesses — The Deal Table Truth Nobody Tells You | EP #338
Episode #338 — Joe Prencipe, M&A Attorney Most business owners spend 20 years building something real — then walk into a business sale totally unprepared for what they're about to face. The people across the table have done this hundreds of times. You haven't. And that gap? That's where your money goes. Jerry Brazie sits down with Joe Prencipe, a veteran M&A attorney who has worked on deals ranging from small business acquisitions to $100M and billion-dollar transactions. Joe has been in the room when deals explode, when sellers get blindsided, and when buyers realize too late they paid for a business they can't run. He's also been in the litigation aftermath when it all goes sideways. This is an honest, no-filter conversation about the real world of buying and selling businesses — what the game actually looks like when millions are on the line. In this episode, they cover: Why treating the other side as a friend is the most expensive mistake in any deal The real reason most businesses fail due diligence — and what buyers actually want Seller ego: how the identity you built with your business works against you when it's time to sell How to find advisors who actually fight for you — not just for the commission What happens when deals fall apart days before closing (and it happens more than you think) The business myth that raising money = making it Partnerships — why having two captains always sinks the ship What happens to purpose and identity after you hand over the keys If you're building a business right now, planning an exit, or thinking about acquiring — this one's required listening. Connect with Joe: prencipe.com This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can’t afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you’re not doing it alone.    
The Kronos Group Podcast
https://thekronosgroup.org/
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