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  <title>Episode 183 - Beyond Pricing: Drucker, Branding, and the Soul of Business - The Woodard Report Podcast</title>
  <description>On this episode of the Woodard Report podcast, Joe speaks with Ron Baker about Peter Drucker’s most influential ideas, including the rise of knowledge work, the importance of effectiveness over efficiency, and the need for businesses to pursue future opportunities instead of clinging to the past. They also explore how accounting firms can use distinct brands to separate commoditized services from high-value advisory work as well as why religious leaders offer valuable insights into purpose, dignity, stewardship, and the moral role of business. About Ron BakerRonald J. Baker began his CPA career with KPMG in 1984. He is the co-founder of THRESHOLD and co-host of The Soul of Enterprise podcast. A renowned speaker and author, he has written eight best-selling books, including Firm of the Future, Implementing Value Pricing and Time’s Up. He has educated over 450,000 professionals worldwide and has been named among Accounting Today’s Top 100 Most Influential People. A graduate of San Francisco State University, he is also a faculty member of the Professional Pricing Society and a Disney University alumnus.   HBR interview with Jerry Seinfeld The Soul of Enterprise clergy episodes   Father Robert Sirico  Rabbi Daniel Lapin Mustafa Akyol   Peter Drucker GPT interview  Thank you to our show sponsor, Puzzle!&amp;amp;nbsp;Puzzle replaces manual quickbooks workflows&amp;amp;nbsp;with AI-driven books built for review, approval,&amp;amp;nbsp;and audit-ready accountability.&amp;amp;nbsp;Learn more at puzzle.io. Learn more about the show and our sponsors at Woodard.com/podcast </description>
  <author_name>The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard</author_name>
  <author_url>http://www.woodard.com/podcast</author_url>
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