1 rich Libsyn https://www.libsyn.com 90 600 In this episode of the APLL Pulse Podcast, host April Chapman speaks with Phil Tran, Head of Commercial Development for the Americas at APL Logistics, about navigating today's increasingly unpredictable supply chain environment. Phil discusses why focusing solely on the lowest transportation rates can create long-term risks and explains the importance of balancing cost, reliability, and service levels. He also shares real-world examples of how companies are using APL Logistics' Ocean Guaranteed solution to improve planning, manage disruptions, and reduce reliance on costly air freight. Finally, Phil offers advice for peak season preparedness and highlights the value of proactive planning in an era of constant change. The APLL Pulse Podcast https://www.apllogistics.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42307500/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204980515