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  <title>How to Increase Your Win/Loss Ratio</title>
  <description>Lightning Round: Top 10 Ways to Prepare for a Sales Call Question: Franco from Paris asks, &amp;quot;My win rate used to be around 30%, and now I'm closer to 18% — same effort, same pipeline size. Is this a me problem, a market problem, or am I just measuring it wrong?&amp;quot; Book: Chasing Cheetahs by Nancy Nardin and Robert Nardin 🧠 Catch  the BLOG for this episode! </description>
  <author_name>Sales Logic - Selling Strategies That Work</author_name>
  <author_url>https://saleslogicpodcast.com</author_url>
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