1 rich Libsyn https://www.libsyn.com 90 600 Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. But advertisers reach for them far too often, and because value rules deliberately raise costs. Jon lays out the two questions that separate a necessary value rule from a wasteful one. The Pubcast with Jon Loomer https://pubcast.jonloomer.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42282810/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/42282810