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How to Write, Publish, and Market a Book that Makes an Impact
On this episode of The Jon Gordon Podcast, join Jon and Kathryn Gordon for a candid, behind-the-scenes look at what it really takes to write, publish, and market a book that makes an impact. Drawing from their own experience - rejections, bestselling success, and the wisdom gained along the way - Jon and Kathryn share why your message matters and how a single book can ripple across lives, industries, and even generations. From the “burning desire” that signals it’s time to write, to the struggles of clarifying your core message and avoiding the trap of cramming several books’ worth of ideas into one, Jon and Kathryn are honest about both the challenges and rewards of the writing process. You’ll hear how discipline, consistency, and a willingness to write amidst life’s chaos helped shape books that continue to change lives years after publication. The episode dives deep into the realities of publishing today - demystifying traditional, self, and hybrid publishing paths, including the financial and creative tradeoffs of each. Jon and Kathryn pull back the curtain on royalties, rights, and the practical business of owning your words, with insights from their own journey and the authors they guide through Gordon Publishing. But writing and publishing are only the beginning. This episode is packed with actionable marketing strategies—to build your platform, launch teams, and connect directly with readers. You’ll also discover what’s working now to make your book stand out, from leveraging newsletters to fostering authentic author communities. Above all, this is a conversation driven by belief in the power of story and encouragement for every aspiring author. If you’re wrestling with self-doubt, paralyzed by the search for the “perfect” format, or unsure of your next step, you’ll leave this episode inspired: your words have worth, your process matters, and the right guidance can help you bring your book—and your purpose—into the world. Let us help you take your next steps in writing or publishing your book! Schedule a free Author Session at: https://gordonpublishing.com/session   Rather watch this message? You can access the workshop replay at: https://jongordon.com/webinar-how-to-write-publish-and-market-a-book/  Here’s a few additional resources for you… Follow me on Instagram: @JonGordon11 Check out my newest book, The Power of Positive Habits.  Every week, I send out a free Positive Tip newsletter via email. It’s advice for your life, work and team. You can sign up now here and catch up on past newsletters. Ready to lead with greater clarity, confidence, and purpose? The Certified Positive Leader Program is for anyone who wants to grow as a leader from the inside out. It’s a self-paced experience built around my most impactful leadership principles with tools you can apply right away to improve your mindset, relationships, and results. You’ll discover what it really means to lead with positivity… and how to do it every day. Learn more here! Do you feel called to do more? Would you like to impact more people as a leader, writer, speaker, coach and trainer? Get Jon Gordon Certified if you want to be mentored by me and my team to teach my proven frameworks principles, and programs for businesses, sports, education, healthcare!
The Jon Gordon Podcast
http://positiveuniversity.com/
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