1 rich Libsyn https://www.libsyn.com 90 600 Culture Is a Business Advantage Suleiny Altamirano Preserving culture requires more than celebrating it. The traditions also need customers, economic opportunity, and a path to the next generation. Suleiny Altamirano, founder and CEO of Tizana Mexicana, shares how moving from Guerrero, Mexico, to Seattle inspired her to build a bridge between Mexican artisans and new markets. She explains why trust matters more than technology, how immigrant founders can build a new support system, and why social impact companies still need a sustainable business model. We also discuss: • Why immigrant founders need to create a new family of mentors, supporters, and collaborators &amp;nbsp;• How Tizana Mexicana works with approximately 175 artisans • Why artisan products cannot compete on price alone • How cultural traditions disappear when creators cannot earn a living • Building trust across language, banking, technology, and communication barriers • Why founders should talk about their ideas before they feel ready • Balancing social impact with profitability • Expanding beyond Washington and bringing more artisans to Seattle &amp;nbsp;• The role of community in entrepreneurship and leadership Suleiny' links&quot; LinkedIn: https://www.linkedin.com/in/suly-altamirano &amp;nbsp;Website: https://www.tizanamexicana.com Instagram: @tizanamexicana Jason’s CTA: &amp;nbsp;Subscribe to The Jason Cavness Experience on YouTube for more conversations with founders, operators, and builders turning personal experience into meaningful companies. Jason’s links: &amp;nbsp;https://linktr.ee/jasoncavness &amp;nbsp; The Jason Cavness Experience https://thejasoncavnessexperience.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42244920/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204552580