1 rich Libsyn https://www.libsyn.com 90 600 Can a brand built on purpose survive when its mission is put at risk?&amp;nbsp; The hosts dive into the escalating conflict between Ben &amp;amp; Jerry's and its parent company over funding cuts to the ice cream maker's philanthropic foundation, debating whether a brand so closely tied to a social mission can preserve its identity after acquisition and how the dispute could influence consumer loyalty in an increasingly competitive premium ice cream category.&amp;nbsp; The discussion also examines how founders should approach purpose-driven branding, with early-stage sparkling water brand Atomico serving as an example of a young company that integrates its mission into its business without overshadowing the product itself.&amp;nbsp; The hosts also sample and review a variety of emerging products, including South Chicago Packing's Wagyu Beef Tallow Spray, Cozy's refrigerated snack bars made with grass-fed butter, Bakeful's better-for-you brownies, muffins and donuts, MixMix THC beverage stick packs, and Muffits protein mini muffins. Show notes: 0:20: On Tap. Social Scoops No More? Space Age Sparkling Water. Tallow &amp;amp; Butter. Munchin’ On Muffins. The hosts preview two upcoming community events: the Taste Radio Chicago Meetup at Pilot Project Brewing on Aug. 13 and a Nombase webinar featuring executives from Goodles and Culture Pop on July 28. They then explore whether a purpose-driven brand can preserve its identity after being acquired, and how changes to its philanthropic commitments could reshape consumer perception. As a counterpoint, they spotlight an emerging functional sparkling water brand that supports STEM education through NASA Space Camp scholarships. Later, Melissa highlights a beefy cooking spray, Ray shares a pair of brands—one making better-for-you yet indulgent snack bars and another reimagining Hostess-style treats for today's consumers. Mike stirs things up with powdered drink mixes, and the episode wraps with a discussion of protein snacks—because, of course, it does. Brands in this episode: Goodles, Culture Pop, Nantucket Nectars, Annie’s, Ben &amp;amp; Jerry’s, Stonyfield, Jeni’s, Van Leeuwens, Salt &amp;amp; Straw, Tillamook, Atomico, Spindrift, South Chicago Packing, COZY, Bakeful, MixMix, Muffits Taste Radio http://tasteradio.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42198025/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204420710