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  <title>Ep. 363 CONNECT QUICKLY WITH HIGH-STAKES AUDIENCES</title>
  <description>Darren often says: “We must connect before we can educate, inspire or persuade.” Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences. &amp;amp;nbsp;  SNIPPETS: • You must connect early  • Audiences immediately want to know what’s in it for them &amp;amp;nbsp; • Become a pain point detective &amp;amp;nbsp; • Show that you see them and you get them &amp;amp;nbsp; • Use the language of the room &amp;amp;nbsp; • Open a case file &amp;amp;nbsp; • Verify you research &amp;amp;nbsp; • Use ‘bits’ and ‘run a comedic play’ to do the heavy lifting &amp;amp;nbsp; • Use location humor &amp;amp;nbsp; • Use custom humor &amp;amp;nbsp; • Without connection, content is irrelevant </description>
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