1
rich
Libsyn
https://www.libsyn.com
90
600
Episode 40 - Derek Hales
On this episode of Why I Social, Chris is joined by Derek Hales, founder and editor-in-chief of NapLab.com, who brings a background in SEO, social strategy, and content marketing, shaped early on by agency experience working with Fortune 100 clients. Derek shares the origin story of NapLab, born out of a frustrating and expensive in-store mattress shopping trip with his wife back in 2014, and how that experience pushed him to start reviewing and comparing mattresses online. He also discusses how NapLab built its reputation on highly objective, data-driven testing, including why he waited two full years before publishing his first "best of" list to make sure it was backed by clinical-level data rather than opinion.  Hot Topic for This Week's Episode: Building Trust   And of course, learn why Derek Socials Derek's Links:  LinkedIn NapLab  Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. 
Why I Social
http://whyisocial.libsyn.com/podcast
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42128165/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2031c2/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/content/204222080