1 rich Libsyn https://www.libsyn.com 90 600 SHOW NOTES In this candid, unscripted episode, Inger Johnson steps away from her promised book-distribution deep-dive to share something more personal: the joy of holding her debut novel, Veiled Halos, in print for the first time -- and the overwhelm that followed. She opens up about her writing process, why she switched to Scrivener, and the moment she realized that being an author means more than being in the book-writing business. It means you’re in the author business. Using Veiled Halos as a real-world case study, Inger walks through a simple four-question marketing framework – who’s your reader, what are you selling, where do your readers spend their time, and what does it cost – to help first-time authors build a book marketing plan without needing a big budget or a magic formula. Talking Points • The emotions of receiving a first printed book. • Building an effective writing process. • How Scrivener simplifies writing and editing. • Why marketing is every author's biggest challenge. • Thinking like an author and business owner. • The role of branding in attracting readers. • Why ARCs help create launch momentum. • Creating a practical, manageable marketing plan. • Taking one step at a time on the author journey. Lone Star Gridiron http://www.lonestargridiron.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42115595/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204184225