1 rich Libsyn https://www.libsyn.com 90 600 If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you need something un-copyable. Listen to this episode to learn: Why speed to build is now the entry ticket, not the prize What genuinely cannot be copied with AI — and why that is where your real advantage lives Real examples of companies that won not because of their technology, but because of what they had that nobody else could replicate What this means if you are a founder with none of those assets yet Why large organisations have the most uncopyable advantages — and why they are the slowest to use them This episode is for you if: You are building a product and want to understand what will actually protect it You are a corporate leader trying to figure out where your real innovation opportunity lies You are a founder who needs to think beyond the product itself Book a free consulting session with Sophia:&amp;nbsp;https://calendly.com/sophia-matveeva/new-meeting-1 Timestamps:&amp;nbsp; 00:00 – Why AI has killed the old competitive advantage 02:20 – Preview: lessons from Sophia's corporate AI workshop 04:40 – The real threat AI poses to your business 06:58 – Nike Run Club: how brand beats better tech 09:19 – Bloomberg Terminal and Peloton: data and community as moats 11:43 – 5 uncopyable assets every business needs 14:01 – Why big companies innovate too slowly 16:28 – How founders build brand and distribution from zero Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on&amp;nbsp;Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Listen to our podcast on: Apple Spotify YouTube Audible Pandora Transcript:&amp;nbsp;https://www.techfornontechies.co/blog/312-how-competitive-advantage-changed-in-the-age-of-AI Tech for Non-Techies — Product Thinking &amp; Innovation for Business Leaders https://www.techfornontechies.co/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42099480/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204141655