1 rich Libsyn https://www.libsyn.com 90 600 IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&amp;amp;D and marketing. Discussing her new book, &quot;Untapping Innovation,&quot; we discover how to drive human-led innovation using The Hero's Journey, uncover hidden habits, and write product stories that align cross-functional teams. Sally also explains how semiotics can help design future-focused products that truly resonate with consumers. &amp;nbsp; In Clear Focus https://bigeyeagency.com/blogs/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42068800/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/040404/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204069315