In Clear Focus: Brand Personality in the Age of Agentic AI with Stephan Reschke

1 rich Libsyn https://www.libsyn.com 90 600 In Clear Focus: Brand Personality in the Age of Agentic AI with Stephan Reschke IN CLEAR FOCUS: Stephan Reschke, Head of Branding at Dart Design in the Netherlands, explains why traditional archetype models fail in an era of agentic AI. He introduces the PRISM model to help marketers adapt their brand personality for machine-driven discovery. Discover why brands must now be legible to AI assistants while remaining lovable to humans and learn how to translate your identity into a digital "Brand Soul," shift from visual to verbal cues, and stay competitive as search evolves. &nbsp; In Clear Focus https://bigeyeagency.com/blogs/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42068770/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/040404/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204069250