1 rich Libsyn https://www.libsyn.com 90 600 On this episode of Why I Social, Chris is joined by Eric Carlson, founder of Loon's Eye Digital, who has spent his career in the world of digital marketing, building digital strategies that have included SEO, conversion rate optimization, email campaign strategy, and social strategy. His recent webinar with the National Institute for Social Media covered the topic of&amp;nbsp;how marketers can create tech stacks to improve their workflow, which he further discusses as part of this week's Hot Topic.&amp;nbsp; Hot Topic for This Week's Episode: Building a Tech Stack for Social Media Marketers&amp;nbsp; And of course, learn why Eric Socials Eric's Links:&amp;nbsp; LinkedIn Loon's Eye Digital&amp;nbsp; Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.&amp;nbsp; Learn more about how you can advance your career at&amp;nbsp;https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&amp;nbsp; Why I Social http://whyisocial.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42065875/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2031c2/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/204058520