1 rich Libsyn https://www.libsyn.com 90 600 Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast: [03:56]: The beginning of Verve Event Co [08:53]: The story of Desiree's first wedding [13:47]: What made the biggest difference in the growth of Verve Event Co [20:07]: Behind the Verve Event Co marketing strategy [33:53]: Working with a regular content creator [36:28]: Why Desiree rebranded her wedding business&amp;nbsp; [39:30]: The inspiration behind Verve Event Co's new branding [46:34]: What it means to have a Verve Event Co wedding [50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners [55:36]: What makes an iconic brand in 2026 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Follow Verve Event Co on Instagram: https://instagram.com/verveeventco Work With Desiree: https://desireeadams.co&amp;nbsp; Listen to The Planner’s Edit podcast JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola &amp;nbsp; The Power in Purpose: A Wedding Industry Podcast for Wedding Pros http://www.powerinpurposepodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/42062070/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/42062070