1 rich Libsyn https://www.libsyn.com 90 600 SHOW NOTES ISBNs are one of the most confusing parts of self-publishing for new authors, but they don't have to be. In this episode, Inger Johnson breaks down what an ISBN actually is, why every book needs one, and how your ISBN choices affect distribution, branding, and long-term publishing success. You'll learn the difference between free ISBNs and owning your own, when each option makes sense, how Amazon KDP and IngramSpark work together, and the steps indie authors should take to create a professional publishing foundation from the start. Whether you're publishing your first book or planning a wide-distribution strategy, this episode will help you make informed decisions and avoid costly mistakes. Talking Points &amp;nbsp;• An ISBN is your book's passport to the publishing world. • Each format (eBook, paperback, hardcover, audiobook) requires its own ISBN. • Free ISBNs belong to the platform that issues them. • Owning your ISBN gives you greater control and flexibility. • ISBNs never expire, making bulk purchases a smart long-term investment. • IngramSpark offers powerful distribution opportunities for indie authors. • Using the same ISBN across platforms helps avoid fragmented sales data and reviews. • Your ISBN strategy should support your publishing goals. Lone Star Gridiron http://www.lonestargridiron.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41992340/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203869840