1 rich Libsyn https://www.libsyn.com 90 600 Kristi Annes is a healthcare marketing executive with more than 15 years of experience building brands and driving growth at some of the most influential companies in health IT.&amp;nbsp; Kristi currently serves as VP of Marketing Strategy at IMO Health, a private equity-backed leader in clinical intelligence and data solutions, where she has spent nearly a decade defining how the company shows up in the market. When IMO Health acquired Melax Tech, she led the marketing integration — unifying teams, technology, and execution to deliver impact from day one. Her path to that role ran through one of health IT’s most notable transactions: the IBM acquisition of Merge Healthcare. As Director of Performance Marketing at Merge, Kristi was retained post-acquisition to lead segment marketing inside IBM Watson Health, guiding a specialized healthcare brand through the demands of integrating into one of the world’s largest technology organizations. Earlier in her career, Kristi held marketing leadership roles at the American Hospital Association, where she helped launch AHA SmartMarket, and began her career in brand and creative strategy at Shaker Recruitment Advertising. Kristi holds a Bachelor of Science in Marketing from Illinois State University. What you’ll learn about in this episode: How IMO Health keeps its mission focused on improving patient and clinician experiences while developing AI-ready solutions. How Kristi defines branding beyond logos and visuals, and why emotional connection and trust are essential in B2B healthcare. Why enterprise healthcare buyers make decisions emotionally, and how brands that deliver clarity, reliability, and human centered messaging stand out in complex markets. How collaboration between brand, content, product, and performance marketing teams create cohesive campaigns, leading to stronger business impact. How Kristi’s team approaches attribution, pipeline generation, and ROI during the complexities of long healthcare buying cycles. How interactive virtual experiences, research-driven surveys, and creative engagement are outperforming webinars and generating meaningful conversations with prospective customers. Practical ways AI is helping marketing teams automate reporting, content creation, and operational tasks. Why future marketing leaders will oversee both people and AI agents, balancing automation with strategy, ethics, and relationship-building. Additional resources:&amp;nbsp; Kristi Annes on LinkedIn IMO Health’s website Josh Dougherty on LinkedIn Josh Dougherty’s speaking site A Brave New’s website &amp;nbsp; A Brave New Podcast http://abravenew.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41979175/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41979175