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Libsyn
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If You Can't Find What You're Looking For, Create It
What happens when you can't find what you're looking for?  Lea Woodford creates it. From broadcasting school where they told her at 19 her career had an expiration date, to founding her own media empire and a private jet company, Lea Woodford has built everything on one principle: frustration is fuel. In this conversation, Lea breaks down her journey from local media to luxury branding, revealing how she took control of her content strategy and saw a 780% increase in LinkedIn engagement.  We dive into why most brands are "swimming in the sea of sameness," what "brand perception" actually means, and why tangibility still wins in an AI world. What You'll Learn: 0:00 — The expiration date they gave her at 19 3:45 — Why she walked away from local media 7:20 — "You don't own your personal brand" — the hard truth about broadcasting 12:30 — Single mom, no child support, building from nothing 18:15 — How she accidentally became a speaker 22:40 — Frustration → Innovation: the Speaker Life Media origin story 28:10 — The 780% LinkedIn turnaround 32:00 — Why most brands drown in sameness 37:15 — Tangibility, luxury branding & the private jet company 42:30 — The Speaker Life Summit difference (no pitch fests) 47:00 — Leaving a legacy: "send the ladder back down" 🔗 Connect with Lea Woodford: https://www.linkedin.com/in/leawoodford/ → Speaker Life Media: https://www.speakerlifemedia.com → Legacy Jets: https://legacyjetservices.com/ 📚 Amanda's Resources: → Take the Blindspot Quiz: https://blindspot.amandadake.com → "6 Moves To Your Next 6 Figures": https://amandadake.com/book → Amanda's website: https://amandadake.com
The Amanda Dake Podcast
https://amandadake.com
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