1 rich Libsyn https://www.libsyn.com 90 600 In this episode of the&amp;nbsp;Future of the Firm&amp;nbsp;podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the&amp;nbsp;impact of AI on professional services thought leadership.&amp;nbsp; In this episode, we explore the following questions and more: How is the democratisation&amp;nbsp;of information changing the&amp;nbsp;competitive landscape of thought leadership&amp;nbsp;for firms?&amp;nbsp; How can firms differentiate themselves in a competitive &quot;sea of sameness&quot;? With many&amp;nbsp;CxOs&amp;nbsp;expressing cynicism toward AI-generated thought leadership, how can firms&amp;nbsp;maintain&amp;nbsp;transparency and client trust? Does&amp;nbsp;letting AI do all the heavy lifting risk&amp;nbsp;making&amp;nbsp;our critical thinking lazy? If so,&amp;nbsp;what does this&amp;nbsp;&quot;cognitive atrophy&quot;&amp;nbsp;mean for&amp;nbsp;thought leadership? How is generative&amp;nbsp;engine&amp;nbsp;optimisation (GEO) forcing firms to rethink gated content, and why are LLMs now considered&amp;nbsp;an&amp;nbsp;audience? How can smaller thought leadership teams use AI to overcome resource constraints, establish&amp;nbsp;a niche, and compete with industry giants?&amp;nbsp; &amp;nbsp; The Future of the Firm https://www.sourceglobalresearch.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41865105/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41865105