1 rich Libsyn https://www.libsyn.com 90 600 Winning new customers isn't the only path to growth. In this episode, Simon Bøge and Mikkel Bach-Andersen explore why many B2B companies overlook one of their biggest commercial opportunities: the customers they already have. Based on their latest whitepaper, The Existing Customer Goldmine, they discuss six practical levers for unlocking more value from your existing customer base. They cover: • Why customer profitability is often more concentrated than companies realise • How weak pricing discipline creates hidden revenue leakage • Why simple customer segmentation often beats complex models • Allocating commercial resources where they create the most value • How AI can help improve customer management at scale • Building the commercial discipline needed to sustain profitable growth If you're looking to improve growth, margins, and customer profitability without relying solely on winning new business, this episode offers a practical framework for getting started. 📄 Download The Existing Customer Goldmine or reach out to Simon Bøge or Mikkel Bach-Andersen to continue the conversation. The Growth Agenda - Sales &amp; Marketing Podcast https://www.kvadrant.dk/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41814045/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203386095