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  <title>What Hundreds of FI Budget Conversations Reveal About 2027</title>
  <description>Budget planning shapes what actually gets done. Melissa Haire, senior vice president of Customer Success at Q2, talks through how financial institutions can move from a project-by-project mindset to a connected strategy where every dollar ties back to desired outcomes. From digital engagement and commercial growth to fraud prevention and AI investment, Melissa shares what the best-performing institutions have in common when they sit down to plan. Related Links  [Blog] Planning for 2027: The Priorities Shaping Budget Decisions  [Guide] 2027 Budget Planning Guide [Podcast] Cut to Context [LinkedIn] Melissa Haire </description>
  <author_name>The Purposeful Banker</author_name>
  <author_url>https://hub.q2.com/podcasts</author_url>
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