1 rich Libsyn https://www.libsyn.com 90 600 Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have &quot;blocked demand,&quot; meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for people who won't buy. Learn more at https://robsnyder.org/ Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More. https://www.salespop.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41729145/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41729145