1 rich Libsyn https://www.libsyn.com 90 600 Most CRE brokers set an income goal and then just work harder. The Massimo Business Plan framework does the opposite — it reverse-engineers from your financial goal down to the exact number of dials you need to make every single day. Once you understand this math, you stop guessing and start executing with precision. Everything comes down to a few key numbers, your ratios, and the discipline to protect your activity time. Key Takeaways Start with your income goal, average deal size, and commission rate — those three numbers tell you how many deals you need Work backwards through your conversion ratios to arrive at the exact number of dials per day you need to make If you don't track your ratios, you're guessing — and guessing is not a business plan Meeting-to-exclusive conversion below 25% means your pitch or offer isn't strong enough — fix that first Every dial is worth real money; knowing the dollar value of each activity changes your relationship with prospecting Presence activities (2–3 meetings/week, weekly top-100 marketing, daily social) aren't optional — they're the multiplier Never prospect without a presence; cold calls into a cold market are the hardest path The math doesn't lie — if you do the activity, the income follows The Massimo Show https://rodsantomassimo.com/podcasts-1/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41727650/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203505965