1 rich Libsyn https://www.libsyn.com 90 600 Finding business isn't hard — but finding the right business consistently requires two things most brokers never nail down: a crystal-clear picture of who they serve, and a specific, defensible answer to how they serve them. Rod Santomassimo walks through the three-part framework for finding business and shows how specificity in your positioning is the difference between struggling to get meetings and having prospects seek you out. Key Takeaways Every easy way to find business starts with knowing exactly who you're looking for Generic positioning kills deals before they start — specificity is your edge Demographics + psychographics + situation + stories = a complete avatar Know your clients' goals, fears, and frustrations before you walk in the door Use AI tools to research prospects and sharpen your avatar continuously Once you know who you serve and how, finding, attracting, and prospecting all get easier The Massimo Show https://rodsantomassimo.com/podcasts-1/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41726175/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203505585