1 rich Libsyn https://www.libsyn.com 90 600 Most CRE brokers ask for an exclusive and hope for the best. The Massimo Results Guarantee flips that dynamic — it's a specific, articulable guarantee you offer clients upfront that addresses their deepest concerns about hiring a broker: Will this work? What if it doesn't? In 17 years of coaching thousands of brokers, Rod has seen this one strategy increase conversion rates by 24–25%. The guarantee isn't just a sales tactic — it's a commitment you make to yourself first. It works when you do the work. Key Takeaways A results guarantee increases client conversion rates by 24–25% — it's one of the highest-leverage changes a broker can make The guarantee structure addresses promise, risk, fee, and urgency in a single sentence Offering a guarantee doesn't lower your fee — it justifies charging a marketing retainer on top of your commission The marketing retainer is refundable if the result isn't hit — this removes the client's fear and signals your confidence Build your guarantee from your real track record — it must be specific and genuinely deliverable Present your guarantee at every new client meeting using a consistent checklist The guarantee works when you do the work — it's a commitment to yourself as much as to the client The Massimo Show https://rodsantomassimo.com/podcasts-1/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41725495/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203503805