1 rich Libsyn https://www.libsyn.com 90 600 Welcome Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don’t have to choose between a good time and a good gut. We’ve spent the last decade watching the ‘low and no’ category take off, and while it’s great for a Tuesday night, sometimes you still want a drink - you just don’t want the beer bloat or the sugar-laden cider crash. Enter the ‘healthy hedonist’. Reflecting the cultural shift that’s happening where drinkers are moving away from the ‘all or nothing’ mentality and looking for what Tarek calls ‘sessionable’ alternatives that fit a more modern lifestyle.&amp;nbsp; &amp;nbsp; This is a category on fire. While the general UK kombucha market is growing at a healthy clip, the hard kombucha segment is projected to rocket at a staggering CAGR of 18.7% through to 2033. People are waking up to the fact that you can have your live cultures and your 3% ABV too. &amp;nbsp; Tarek didn't come from a drinks background. He spent his 20s in the high-pressure worlds of fintech and asset management, making 200 calls a day and leaving jobs just before he was asked to go. Better Sundays was born out of a personal need - traditional booze was making him feel gross, and the alternatives weren't hitting the mark. From brewing in his kitchen to a 50-store Waitrose launch this November, Tarek has built Better Sundays with a ‘brutal speed’ that most founders only dream of. In this episode, we delve into the ‘bloody awful’ reality of bootstrapping, why being an industry outsider is actually a superpower, and the 3 a.m. cash-flow worries that come with an opportunity that’s outstripping your balance sheet. Pop a can, enjoy the cultures, and enjoy. People Doing Things http://edlittle.co.uk/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41689570/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/203082530