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Can a Brokerage Use a Client List for Marketing Consent Rules Explained
Can a Brokerage Use a Client List for Marketing? Consent Rules Explained Enroll in courses here: https://www.albertarealestateschool.com/shop/ or call our Success Team at : 587-936-7779   Can a brokerage use its client list for marketing without getting additional consent? It depends on what the marketing is for. In real estate, client relationships are typically between the brokerage and the client, with the real estate professional acting on behalf of the brokerage. Because of that, a brokerage may send communications connected to its real estate business, such as: ✔️ Holiday greetings ✔️ Thank-you cards ✔️ Brokerage or real estate related communications However, using that same client list to promote an unrelated business or service is different.   For example, a broker or agent generally could not use real estate client information to market a separate business — such as a plumbing company — if that was not the purpose for which consent was originally provided. Understanding consent, client information, and appropriate business use is an important part of Alberta real estate practice.   Start your career in Real Estate today! Our courses equip you with the skills needed to pass your licensing exam in Alberta. Link in the comments. 💯 We train tomorrow's top Real Estate Agents and Mortgage Associates in Alberta! 🔥 💻: www.albertarealestateschool.com   #AlbertaRealEstate #AlbertaRealEstateSchool #ClientConsent #Brokerage #RealEstateMarketing #PrivacyInRealEstate #PIPA #RealEstateEducation #RECA #RealEstateExamPrep #AlbertaRealtor #RealEstateShorts
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