1 rich Libsyn https://www.libsyn.com 90 600 Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that stops being true. I see brands build 12, 20, who even knows how many segments - and end up spending more time managing those segments than actually sending good campaigns. The result is a sophisticated-looking account generating less revenue than a simpler setup would. More segments doesn't automatically mean more revenue. Often it just means more complexity for the sake of complexity. There's also a math problem most brands don't see coming. When you fracture your engaged list into smaller segments, you're sending to fewer people - and the lift in open rates doesn't always make up for the drop in volume. Worse, when you send one campaign to five &quot;different&quot; segments, there's almost always massive overlap. You're not reaching new people. You're just hitting your most engaged subscribers more often. In this episode, I break down when segmentation starts working against you, the simple test for deciding which segments are actually worth keeping, and what a leaner, more sustainable segmentation strategy actually looks like. ✨ In this episode, you'll learn: Why more segments doesn't automatically mean more revenue - and can actually mean less The real workload cost of maintaining too many segments The math problem most brands don't realize they have when they over-segment Why sending one campaign to five &quot;different&quot; segments often just means hitting the same people more often Why using a completely different segment for every send leaves you with no baseline to learn from The simple test for deciding whether a segment is actually worth keeping Why segments with only 10-20 people are usually adding noise, not value What a leaner segmentation strategy looks like: one engaged foundation plus a small number of intentional layers A leaner set of segments you actually use is worth far more than an elaborate setup that mostly just looks impressive. Work with Joy Joya: https://joyjoya.com Marketing With Laryssa http://joyjoya.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41629295/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/a65449/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202923920