1 rich Libsyn https://www.libsyn.com 300 600 @1QLeadership Question: Can qualitative process metrics lead to increased revenue in a college athletics department?&amp;nbsp; In this episode of 1Q, University of Houston Executive Senior Associate AD/Chief Revenue Officer, Alvin Franklin details how he applies coaching principles to his leadership style, dissects the department’s people-first hiring preference, and discusses how a process-focused revenue strategy has impacted the Cougars in the NIL and revenue-sharing era. Franklin discusses a “people-first” hiring framework that relies on an evaluation of candidates beyond an AI-driven resume screen. This framework prioritizes direct dialogue, contextual fit, and demonstrated authenticity. Franklin gives his philosophy on the revenue operations model which shows that a shift away from quantitative targets to qualitative process metrics have led to record ticketing, fundraising, sponsorship and concession results.&amp;nbsp; Franklin also outlines the “8 to 5 Club,” as a structured business-community advisory mechanism that informs fan experience design, donor cycles, and NIL activation strategies in a pro-sports market like Houston. - One Question Leadership Podcast - Steph Garcia-Cichosz - Tai M. Brown One Question Leadership Podcast with Tai M. Brown https://1quest.co/1qLt <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41590605/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/000000/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202816325