1 rich Libsyn https://www.libsyn.com 90 600 Building a successful lodging business requires more than great operations. It also requires a clear vision, authentic branding, and a long-term strategy. Monique Greenwood, owner of the Akwaaba Bed &amp;amp; Breakfast Inns, shares lessons from more than 30 years in the lodging industry, including branding, authenticity, digital marketing, and building a lasting business. We are very thankful to Monique for sharing her insights with us. You can learn more about Akwaaba Bed &amp;amp; Breakfast Inns at akwaaba.com. Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com. &amp;nbsp; Frictionless Innkeeper Podcast http://frictionlessinnkeeper.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41588490/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202849400