1 rich Libsyn https://www.libsyn.com 90 600 I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership.&amp;nbsp; I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts. &amp;nbsp; Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts. I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem.&amp;nbsp; I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do. So give a listen to 'From Adversaries to Advocates' All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site. Funnel Reboot podcast https://funnelreboot.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41581780/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202778590