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  <title>Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson</title>
  <description>Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step &amp;quot;do it for you, do it together, you do it yourselves&amp;quot; framework that builds lasting alignment. Learn more at https://drewandrose.com/ </description>
  <author_name>Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp;amp; More.</author_name>
  <author_url>https://www.salespop.net</author_url>
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