1 rich Libsyn https://www.libsyn.com 90 600 Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: Why branding decisions during mergers and acquisitions shouldn’t be treated as an afterthought. The hidden cost of delaying brand strategy until after a deal closes. The three main brand architecture approaches: monolithic brands, endorsed brands, and house of brands. How to determine which brand architecture approach is right for your organization.&amp;nbsp; Why understanding buyer behavior is critical when evaluating brand consolidation. How brand architecture and on the ground teams can serve as a driving force in aligning leadership around how to communicate about the future of the combined organizations Why tactical branding changes made under pressure often create long-term challenges. Additional resources:&amp;nbsp; Josh Dougherty on LinkedIn Josh Dougherty’s speaking site A Brave New’s Website &amp;nbsp; A Brave New Podcast http://abravenew.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41535315/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41535315